Urmi Celeb – House Of Urmi

Ranis of Malabar

Print Story

We are surrounded by a multitude of images in our everyday experience. They construct how we perceive the world we cohabitate, enriching our communication through shared meanings. one of the quintessential imagery which strikes us is the elegance and the royalty of the Queens. These Ranis steeped in their attitude and stature, have commanded admiration from the patrons, we have always been lost in the resplendence of these highnesses, in how they have steered ahead with immense self-respect and dignity. And today, we are celebrating this glorious past and the royal heritage of these ranis. At Urmi, we are esteemed in our purpose of exhibiting the various depictions of the past and the present. We believe that this rich and vast heritage of our nation must be held in celebration.

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Koothu

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Step back in time as we unveil the mesmerizing art of Tholpavakoothu. Originating in the 18th century, this unique art form is dedicated to none other than the divine Bhadrakali of Kerala. According to legend, Tholpavakoothu was performed at the request of Bhadrakali who could not witness Ravana’s killing as she was fighting the demon Darika.
Transport yourself to the rich heritage of Kerala’s ancient traditions through this remarkable print. Tholpavakoothu, also known as shadow puppet play, holds a significant place among the art forms of Kerala, exemplifying the beautiful integration of Aryan and Dravidian cultures.
Today, we pay homage to the preservation of this enchanting art form with our ‘Koothu’ shirt. Immerse yourself in the captivating details and intricate craftsmanship, capturing a piece of history that continues to inspire and ignite the imagination.

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Mugham

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A powerful print that shines a spotlight on the prevailed caste system in Kerala.Faces of men from diverse communities, standing side by side, unaffected by caste, financial status, or color. Inspired by the old Malabar coin, this design embodies a sense of equality and unity. With this print, we aim to convey a powerful message of people coming together, shoulder to shoulder. Join us in spreading this impactful message and let’s inspire

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Vanam

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Celebrating the rich cultural heritage of Kerala's tribal communities.
At the core of our cultural fabric are the indigenous tribes, the true keepers of ancient traditions and wisdom. These proud communities have inhabited the hills, forests, and coastal regions of Kerala for centuries, nurturing a close relationship with nature and embodying the harmony between humans and the environment. They are a living testament to the significance of sustainability and preservation in today's world.
Inspired by their vibrant artistry and distinctive adornments, our shirt showcases the faces of the tribal people as a gesture of respect and admiration, representing the incredible craftsmanship, deep-rooted traditions, and a zest for life that characterizes the tribal communities of Kerala. Through this tribute, we hope to raise awareness about their invaluable contribution to the cultural landscape of our beloved state.
As we don this print, let's not only appreciate their unique beauty but also acknowledge the need for their protection and empowerment.

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Chuvadu

Print Story

Here is a celebration of Kalaripayattu. As an ancient martial art form it has been integral to the culture of Kerala. Though traditional in form it has been modern in edifice. When widespread discrimination prevailed, the training ground of Kalari withheld from segregation of caste and sex. As seen in the figure of ‘Unniarcha’ who was a woman fighter remembered in the ballads of “Vadakanpattu”. Over a physical exercise, it has a spiritual context. As alongside agility and fitness, it aimed at achieving the ultimate integration of body and mind in its movements. These are the aspects which urmi wishes to cherish through this print. #Chuvadu

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Varambu

Print Story

Our modern lifestyle enables a certain chaos and complexity. In Contract, the traditional ways are remembered for its simplicity calmness. Through this print, we are narrating the scene from the humble "natin puram" or the contryside. As a recollection of what is held dearly in a malayali's mind for its transquility.

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Vicky Kaushal

Vir Das

Navya Nair

Rima Kallingal

Thanvi Ram

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