About Urmi
Urmi, my clothing brand, is truly my brainchild. With a background in architecture and art, I have always been filled with a deep curiosity to explore the roots of Malabar. My Journey began with a simple desire to delve into our history, to read about our ancestors, and to create something truly unique and inclusive. For me, the process of creation is a joyous adventure, akin to traveling through time and space. I find great pleasure in immersing myself in different cultures, seeking inspiration from the world around me.
It is through these explorations that I travel back and forth into our rich history, unearthing hidden gems that reflect the essence of our past . Each discovery, each slice from our history, become a muse for me to craft one-of-a-kind art pieces with strong messages.
We believe in the power of storytelling through design. Through the medium of clothing, we aim to convey the stories and narratives of our ancestors, their struggles, their triumphs, and the rich tepestry of Malabar’s heritage. Every piece we curate is a testament to the meticulous attention we pay to details.
Our Team
It is a result of countless hours spent researching, sketching, and bringing my visions to life. We strive to create garments that not only make a fashion statement but also carry a profound sense of cultural significance and identity. Urmi is not just a brand; it is a reflection of our passion and dedication to preserving and celebrating our history and heritage. With each collection, we hope to transport you to a world where old meets new, where art interwine with fashion, and where we can honor our roots while embracing a modern, inclusive vision. We invite you to join me on this journey, as we explore our past, cherish our present, and envision a future that is deeply rooted in the beauty and richness of Malabar.
Transport yourself to the rich heritage of Kerala’s ancient traditions through this remarkable print. Tholpavakoothu, also known as shadow puppet play, holds a significant place among the art forms of Kerala, exemplifying the beautiful integration of Aryan and Dravidian cultures.
Today, we pay homage to the preservation of this enchanting art form with our ‘Koothu’ shirt. Immerse yourself in the captivating details and intricate craftsmanship, capturing a piece of history that continues to inspire and ignite the imagination.
At the core of our cultural fabric are the indigenous tribes, the true keepers of ancient traditions and wisdom. These proud communities have inhabited the hills, forests, and coastal regions of Kerala for centuries, nurturing a close relationship with nature and embodying the harmony between humans and the environment. They are a living testament to the significance of sustainability and preservation in today's world.
Inspired by their vibrant artistry and distinctive adornments, our shirt showcases the faces of the tribal people as a gesture of respect and admiration, representing the incredible craftsmanship, deep-rooted traditions, and a zest for life that characterizes the tribal communities of Kerala. Through this tribute, we hope to raise awareness about their invaluable contribution to the cultural landscape of our beloved state.
As we don this print, let's not only appreciate their unique beauty but also acknowledge the need for their protection and empowerment.
Packing and Shipping
At House of Urmi, we take great pride in the way we package and deliver our products. Each item is handled with the utmost care and love, ensuring that it reaches our customers in perfect condition. But our commitment to excellence doesn’t stop there. We are deeply passionate about making a positive impact on the environment, which is why we have opted for eco-friendly compostable mailers and boxes. By choosing these sustainable options, we strive to minimize our carbon footprint and contribute to a greener future. We believe in creating an experience that goes beyond the product itself. When you open one of our packages, it is truly a sensory treat. Every item is individually packed by our talented artists, making each unboxing a unique and special moment for our clients. To add an element of luxury to our packaging, we have collaborated with one of the oldest perfumers of Malabar. They have curated a custom-made fragrance that imparts a delightful scent to each package. This fragrance adds an extra touch of elegance and indulgence to your unboxing experience, making it truly memorable. So, when you choose our products, you not only receive a beautiful piece of art but also become a part of our journey to create a positives change in the environment. We hope that every aspect of our packaging and unboxing process brings you joy and highlights our dedication to craftsmanship, sustainability, and the utmost care for our customers.